That’s how brands like THINX, Unbound, Brooklyn Candle Studio, and Kiddbell think about brick-and-mortar stores. ForKiddbellfounder Whitney Bell, it’s a way to reinforce product quality.
“Occasionally we will get complaints that our brand is too expensive. Things like, ’Why would I buy a T-shirt for $35?’ But we care deeply about the quality of our products. You won’t find Forever 21 price tags, and you also won’t find Forever 21 quality,” she says...Read the Full Article on Shopify